About Us

Built for everyday fishing

712 Jigs is about simple, reliable jigs that just work. No overthinking, no unnecessary flash — just consistent builds and proven colors you can count on every time you hit the water.

How 712 Jigs started

It all started when a jig we trusted was discontinued. We couldn’t find it anywhere, and on top of that, we were getting tired of big box retailer jigs falling apart after only a couple of fish. Nothing else gave us the same confidence on the water. Living and fishing here in Iowa, we wanted something dependable — so we started making our own.

For about a year, we tied jigs just for ourselves, dialing in durability, consistency, and color. Before long, people started asking about them, wanting to try them, and coming back for more. The jigs kept getting better, and eventually, 712 Jigs became what it is today.

What you can expect from 712 Jigs

  • Consistent, durable builds you can rely on

  • Proven color patterns that work across Iowa and Midwest waters

  • Simple designs made for crappie and panfish

  • Sold in 3-packs so you’re never without your favorite jig

Made to be fished

These are the jigs we fish ourselves and stand behind. Whether you’re restocking your go-to colors or trying us for the first time, we appreciate you choosing 712 Jigs.